Murmur’s New Creative Feature. Hype IQ – Creating A Buzz For Your Brand

Businesses around the globe are always making new products and providing new services. While some of those products catch on, the others disappear into obscurity almost instantly.

If businesses want to find success with their next big release, they must know how to build hype around a new product or service. Users have a whole host of marketing channels that they can use to spread brand awareness and get people invested in their latest offering. The key factor is building an effective marketing strategy.

With that specific goal in mind, MurmurAds team presents its brand new platform- Hype IQ. In today’s blog post, we shall talk about the Murmur’s Hype IQ platform and the benefits of buzz marketing.

Benefits of hyping marketing strategy:

It’s Time for Contests and Giveaways

Contests and giveaways are a strong way to get the brand exposure. Additionally, it can be a really effective tactic to boost social shares and generate more leads. For example, if the potential clients will be offered freebies or discounts, they’re more inclined to engage with your brand, share your post, and at the end of the day promote your brand along the way . This type of buzz marketing considered as one of the most fruitful. Via Hype IQ, our clients can choose their way of marketing strategy and choose one of the options of discounting for attracting potential clients.

Principle of Scarcity Matters

When something is unavailable, people want it more. With that specific fact, businesses can leverage this principle to stir up buzz around their product or service. Murmur’s clients can expect from the Hype IQ platform totally new ways of marketing their products. For example, teasers, like social media posts with cryptic hints, create anticipation about a product that’s about to drop. 

Content is the King

Putting out content that’s worth sharing is one of the hardest steps in the building process of marketing strategyBut, it’s not a problem with Hype IQ’s database of creative specialists, such as, copywriters, videographers, designers and smm that will be hired specifically to your project.

The recruitment of influencers

It is obvious, influencers are, well, influential. In the Instagram era, they have a great deal of sway over what their followers see and care about — especially with Gen Z and Millennials.What’s more important, influencers can be more powerful advocates for the brands than celebrities. The phenomenon of influencers is pretty simple, they are relatable. Many have built a following by being authentic, sharing intimate aspects of their lives, and engaging directly with their fans. Hype IQ has a database of influencers focusing on the different niches. So, as soon as Murmur’s team receives the approved plan of their client, we start to work on finding the most suitable influencer for promoting your brand, product or service.

Social Media is a Core Detail

It’s a well known fact that social media is a powerful tool for customer engagement. Hype IQ platform helps the clients to navigate the social media pages of their product and services with the complete focus on creating a buzzing effect.

About the Hype IQ

Hype IQ – is a platform focused on creating a buzz around the product or service the clients provide. The concept of the platform consists of the following steps:

1. Clients confirm the plan by indicating general information about their marketing


2. Murmur’s AI (Artificial Intelligence) system use the most modern marketing

tactics for the quick buzzing effect around the brand

About Murmur’s Advertising Tools

Carefully chosen marketing strategy is all you need. That’s why start to advertise your tv show or online content  by using Murmur’s innovative tools. Your ad will not only be displayed on the billboards, potential customers will be able to see it on the LCD backpacks, holograms, table top screens, delivery bags and car-tops all around the city. Moreover, by using our Street IQ Platform, you customers can create the ad, try its different variations and see what works best for you. Also,HypeIQ will hellp to find the most suitable professionals for the digital promotion of your brand.

Change your approach to advertising with Murmur.

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