In the age of digital technology, many people can think that technology brands would focus greatly on online advertising. But, Out-of-Home (OOH) digital advertising is still a popular means for tech giants to reach potential consumers.
In our today’s blog post, we shall discuss the benefits of digital OOH advertising strategies and show how Murmur can help technology brands to promote their new releases.
The benefits of OOH Digital advertising are the followings:
Billboard Works All the Time
In 2018, Huawei won a Guinness World Record for their 5,673-square-meter billboard at Plaza De España in Madrid, Spain. In our case, Murmur’s focus is not putting a static billboard at the places where majority people will not see it, or just look at it and then forget. We focus on promoting technology releases via our LCD backpacks carriers. The clients choose the location and the digital billboard for its advertisement. While our backpack walkers are showing the ads all around the city, starting from the least populated to the most populated areas.
It’s All About the Video Ads
Earlier this year, Samsung unveiled teasers for their “Galaxy Unpacked” event through digital OOH media in various iconic landmarks worldwide. While tech giants’ focus is the promotion of their releases at the iconic locations, Murmur promotes the releases all around the country. And most importantly, we are promoting the teasers of tech releases via LCD backpacks by adding audio. For example, people going to work can see on their way the teasers of the new tech releases. They don’t need to visit any iconic locations in order to be informed about the releases.
Collaboration of Out-of-Home and Indoor Digital advertising
While many tech companies and distributors focusing on outdoor advertising, indoor advertising can be also beneficial. Murmur’s table top screens can promote the tech releases and the new products at the local stores,restaurants and cafes. For example, visitors while waiting for the order, can see on their table the ads from the local tech stores about the tv sets or smart-phones that are on sale. Plus, they cannot simply ignore it, because via table top screens, they can charge their phones and look at the menus.
Healthy Competition Matters
At a Brisbane shopping mall, Huawei bought a digital billboard’s ad space directly above Samsung’s flagship store. That wasn’t the first time Huawei has trolled their competitors. Recently, Murmur launched its new platform ‘Hype IQ’, where the clients by filling out the form, able to receive a marketing strategy focused on hyping around their services Here, Murmur’s team hire infleuncers/creative specialists for building up a hype-strategy for each of their clients.
About Murmur’s Advertising Tools:
Carefully chosen marketing strategy is all you need. That’s why start to advertise your tv show or online content by using Murmur’s innovative tools. Your ad will not only be displayed on the billboards, potential customers can see it on the LCD backpacks, holograms, table top screens, delivery bags and car-tops all around the city. Moreover, by using our Street IQ Platform, you customers can create the ad, try its different variations and see what works best for you. Also,HypeIQ will hellp to find the most suitable professionals for the digital promotion of your brand.
Change your approach to advertising with Murmur.
For more information visit: https://www.murmurcars.com/