These days, social media has made it super easy for brands to position themselves in front of the consumer. However, with this increased exposure, advertising on social media has also become heavily concentrated. Consumers are constantly being served ads, making it difficult for brands to stand out. Holograms may be the answer to this issue and will ultimately drive the future of marketing, especially within the out-of-home (OOH) advertising sphere.
In our today’s blog post we shall the role of hologram technology in the marketing world and Murmur’s services in this direction.
What Is Hologram in Marketing?
A hologram is light diffraction that creates a virtual 3D image of an object. Hologram marketing, therefore, uses these 3D images to create compelling marketing assets.
Pros of Using Holograms
As mentioned, holograms are an extremely beneficial type of marketing that brands should consider for a number of reasons.
The “Surprise Factor”
Firstly, it’s a unique “surprise factor.” Today, most consumers don’t interact with holograms often like they do with traditional OOH advertising and social media marketing. As consumers are being bombarded with ads on a daily basis, brands are having a difficult time holding consumers’ attention. Holograms are something new and unique that intrigue potential customers.
In addition to the “surprise factor,” holograms are a form of experiential marketing. The majority of consumers wouldn’t walk past a holographic ad without noticing it. They’d fully stop to study it longer or at least do a double-take. Additionally, it serves as entertainment for the viewer. It’s not just a simple billboard or social media ad. Hologram ads allow the user to experience its 3D nature and observe its dynamic appearance.
One of the best examples of a hologram ad audience saw in October of 2018, WWF ran a campaign to raise awareness about animal trafficking. The company had a hologram elephant roaming around the streets of London in order to bring light to the issue and encourage people to sign a petition to end illegal wildlife trafficking.
Both the “surprise factor” and experiential capabilities of holograms create a memorable experience for the viewer. For example, when the WWF ran their hologram elephant campaign, many took to Twitter to post about the display. Therefore, the memorable quality of holograms presents the benefit of shareability, especially on social media.
Holographic Marketing In Numbers
The holographic display market is expected to grow by 27.3% from 2020-to 2025 and see high growth rates in North America and Asia.
There is also a trend toward using holograms in proximity marketing, in order to better connect to consumers in a more personalized approach. Moreover, new research is now discussing a new form of a hologram that users will be able to touch and hear. This opens up the potential for new and engaging advertising in the near future.
Murmur’s Hologram Ads
Keeping up with the innovative technologies, Murmur Inc presents holographic ad services to its customers. We help to create, display and manage 3D holographic visuals that appear on car-tops to be floating in mid-air.
For more information: https://www.murmurcars.com/
Sources: Lindsay Tohana, ‘Advantages of Holograms and What It Means for the Future of Marketing’ September 23, 2020