Website design: 5 Ways of Immediate Results

Good design is one of the most influential tools in business development. For example, supermarkets owners try to invest a lot of money in design. Why? Because good design influences shopper behavior and placing products in the right location increases sales.

In our today’s blog post series called ‘The Focus of the Week’, we examine some of the ways in which good website design can affect customer psychology and how Murmur can make your ad design flawless.

Elements of Influential Website Design:

Theme Color

Blue seems to be the most popular color on the Internet, with Twitter, Facebook, LinkedIn, and Tumblr all using a shade of blue. Standing out from the crowd might mean choosing a different color.

You can use color psychology to reinforce this impression: just look at the colors of brick-and-mortar discount stores. Orange, red, yellow—these stores use hot colors to convey a sense of urgency, and to push their customers to shop and decide faster. Take time to survey the visual look of your competitors’ websites.

Easy To Use

This is a no-brainer. If your website’s slow or confusing to navigate, you make it difficult, if not impossible, for people to buy anything. It’s extremely important to make sure the purchase process is as simple as possible so that even the least computer-savvy visitors can find and buy a product or a service on your website quickly and easily.

Strong Copywriting

Call to action can make all the difference when it comes to converting visitors to customers, and good copywriting can create a sense of economy or security. Words like “guaranteed”, “security” and “experts” can create a sense of safety in a hesitant customer or user.

Creating urgency: many hotels and airline ticket websites use our inherent fear of missing out on a good deal to get people to book reservations. For example, when you’re examining a certain flight or hotel room, you might notice a small bit of text with a message like “currently being browsed by 7 other travelers” or “only 2 rooms left at this price.”

Design on All Devices Should Be As Good As Possible

Good website design influences potential customers to buy from you!  Google places great emphasis on mobile-responsive design, and for a good reason. A significant portion of your visitors will be viewing the site from a mobile device. If it’s not optimized to work well on a small screen, visitors will quickly decide to move on. The same applies to the desktop version as well.

Build Up A Strong Call To Action

Never leave your reader in doubt as to what you want them to do next. Fill your website with strong calls to action (CTAs) at key points throughout your page so it can’t be missed. Disregard the idea of how much they choose to read. The call to action button color matters too!

And most importantly, good search engine optimization will bring visitors to your website for sure. But once there, you want to ensure you’ve used intelligent design choices to steer them towards the most desirable outcome. If you fail to live up to your readers’ expectations, they will leave your site and never return. These are our tips on how website design influences potential customers to make a purchase.

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