Delivery vehicles are at the top of marketing spots for the billboards. In today’s blog post, we shall talk about how to make this tactic work. A company’s delivery vehicles drive past consumers and arrive in front of the homes and businesses of its customers. The appearance of the truck or van may be a consumer’s first impression. So, here are the tips from Murmur on how to use the delivery vehicle as an effective marketing tool.
The billboard on the delivery vehicle should be well-prepared
All of the colors, images, and content used on a business website or print advertisements should be implemented on the vehicle’s billboard. So, it means that manufacturers or retailer delivery trucks must look like an extension of the existing brand as opposed to a disconnected resource. Because if a business doesn’t have consistent graphics or a logo, launching new marketing campaigns on trucks allows organizations to make a dynamic impression. So, first things first, you need to start with a logo that will display in mind helps business leaders make choices with an end goal.
Lasting Impressions Matter
Delivery trucks can create a consistent brand presence. But it is not only about the vehicle, it is totally about the content of the billboard on the vehicle. If the content is informative, it’s not just memorable, people may share it with their friends. The content can be funny or cool, with created visual metaphors for brand promises and took some friendly shots at competitors.
What to put on the delivery vehicle’s billboard
While it’s very common for delivery trucks to display phone numbers so that consumers can make contact. Now, it might be easier – and more effective – to list a website address or social media page on the side of the truck. Businesses may want to encourage passersby to take a picture and share with contacts to receive special messages and discounts.
The company’s philosophy matters
The philosophy of the brand plays an important role in its marketing strategy. So, if a business sells natural, healthy products, it probably doesn’t want to drive a gas guzzler up and down local roads. The same we can point out about the drivers of the billboards’ vehicles. Accidents involving brand trucks are terrible for public relations. Additionally, a company doesn’t want its driver stepping out of a branded vehicle to be rude in his or her performance.
Summarizing all these bullet points, you can see that Murmur’s vehicles are perfect for billboard advertisements. Mobile car-top is a new advertising channel which reaches more people on streets, roads. Murmur will show your ads in front of people based on gender, age, interest, day of the time, weather, geo-location. With that, your company will target different categories of possible customers and show them personalized ads. Murmur uses behavioral marketing to deliver your ads and get more engagements, website visits, app downloads, store visits. Our services have proved itself on local and international markets, by collaborating with small and medium-sized businesses and startups. Our drivers get paid by advertising on their cars, manage all the campaigns, earnings via the personalized Murmur app.