Billboard advertising in Subways? Valuable or Out of League?

Due to the high ridership of subways, ads placed on trains and platforms attract a lot of eyeballs each day.And one of it is subway advertising- a form of OOH advertising that can take place either in the subway cars themselves or on the platform and other space around the station.

In our today’s blog post, we shall focus on the benefits of the launching the advertising campaign in subways.

Among the benefits we can indicate:

Accurate Targeting In Terms of Demographics

Since most subway riders in Azerbaijan are local to the market, local businesses have a unique opportunity to capture attention and market share of neighborhood residents. For example,restaurants, cafes, for instance, would greatly benefit from advertising in subways. Additonally, due to the nature of subway ridership, businesses can reach a wide range of demographics with their ads.

Consistency Works

Subway commuters take the same train each day, multiple times a day. This is a great way to get repeated exposure to a captive audience.

Pocket-Friendly for Small Businesses

Subway advertising offers marketers plenty of options for displaying their ad choices in unexpected places. Upon first thought, most advertisers may think that popular locations are the ultimate area for their ad campaign. However with the cost to advertise in these locations being extremely expensive, small businesses cannot compete.In this case, transit campaigns done right can transform small companies into household names. So,when your ads are everywhere, people will know who to turn to when they need your products and services.

Advertise in Baku with Murmur

Carefully chosen marketing strategy is all you need. By advertising with Murmur, your ad will not only be displayed on the billboards, potential customers will be able to see it on the LCD backpacks, holograms, table top screens, delivery bags and car-tops all around the city. Moreover, by using our Street IQ Platform, you customers can create the ad, try its different variations and see what works best for you.

Change your approach to advertising with Murmur.

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