Social media provides an amazing platform for businesses to stay connected with their audience. Today’s businesses have more access to their customers than ever before. They have more information about what their customers need and can gather more data while connecting with them directly. The same applies to customers, they can connect with the brands that mean the most to them, allowing them to better understand exactly what those brands have to offer.
In our today’s blog post, we shall analyze the phenomenon of Murmur Ads and how it takes the marketing world by storm.
First of all, let’s indicate the drawback of social media advertising:
The inability of reaching full target audience by using social media
By only advertising on social media, businesses are limiting themselves and missing out on an opportunity to expand their reach significantly. While around 81.1% of the Azerbaijan population utilizes social media, not everyone uses every platform[1]. Not only that, but companies may also discover that it’s hard to reach people on social media who do not already have an interest in their business.
LCD backpack advertising, on the other hand, has the potential to reach a portion of your target audience that you have never come into contact with before. This allows you to share information about your brand with people who may be ready to make a purchase in your industry for the first time. Also, it may help you reach those who have recently had a bad experience with a competitor, making them susceptible to switch to your brand. This is the direct way of establishing awareness of your product and services.
It’s all about visibility
When you only utilize social media advertising, however, you cannot reach those customers who do not yet know about your business and services.
However, backpack advertising gives you the opportunity to get your brand in front of those customers who have not previously made a connection. And it can be made by simply choosing the locations for the backpack advertising.
Ad content is owned by social media platforms
When you post to social media, those platforms own the content you produced. So, by agreeing to their terms of service, companies may give them permission to use their content for their own purposes. That can lead to content used in ways businesses don’t anticipate ahead of time.
By advertising on Murmur backpacks, you have full control over how your content is used and dispersed.
Businesses cannot guarantee visibility with social media
Organic reach may total only around 6.4% of the brand page’s total likes. When you make organic posts, without promoting them through ads, you cannot guarantee that they will reach your audience. Additionally, but businesses may also find it incredibly difficult to determine how many people their posts actually reach. Social media ads may have a relatively narrow reach, especially if you inadequately fund your campaign.
When it comes to Murmur digital backpack advertising, ads, have a much higher visibility rate. Not only that, many potential customers are walking the streets every second. That means they may see your ads right in front of them without logging in to any social media account. This simple strategy can lead to moment when they’re most likely to make a decision regarding your product.
Ads on social media platforms might be missed
Many users do not spend a lot of time absorbing each piece of content on social media. Instead, they might simply scroll aimlessly through the material, often without actively interacting with it. Backpack ads, on the other hand, generate a higher rate of engagement, just by being seen by potential customer outdoor and indoor.
Murmur Advertising & Traditional Advertising
Recently Murmur Ads started to partner with Rabita Bank by promoting their Kartmane tool via Murmur LCD backpacks. Within 14 days of marketing, the ad reached 1.5M Impressions and 469K Views. Let’s dive into numbers.
The statistics for the previous four days, you can find by clicking through this link
The date of the ad campaign (5/16/2022)
The number of operating system users: Android (77 users) – İOS(23 users)
The number of people’s impressions: 129864
The number of people’s views: 38959
The date of the ad campaign (5/17/2022)
The number of operating system users: Android (86 users) – İOS(14 users)
The number of people’s impressions: 117825
The number of people’s views: 35347
The date of the ad campaign (5/18/2022)
The number of operating system users: Android (79 users) – İOS(21 users)
The number of people’s impressions: 109433
The number of people’s views: 32829
The date of the ad campaign (5/19/2022)
The number of operating system users: Android (81 users) – İOS(19 users)
The number of people’s impressions: 127465
The number of people’s views: 38273
The date of the ad campaign (5/20/2022)
The number of operating system users: Android (93 users) – İOS(7 users)
The number of people’s impressions: 97102
The number of people’s views: 29130
The date of the ad campaign (5/22/2022)
Number of operating system users: Android (73 users) – İOS(27 users)
Number of people’s impressions: 129945
Number of people’s views: 38983
The date of the ad campaign (5/24/2022)
The number of operating system users: Android (68 users) – İOS(32 users)
The number of people’s impressions: 112374
The number of people’s views: 33712
The date of the ad campaign (5/25/2022)
The number of operating system users: Android (87 users) – İOS(13 users)
The number of people’s impressions: 72361
The number of people’s views: 14472
The date of the ad campaign (5/26/2022)
The number of operating system users: Android (64 users) – İOS(36 users)
The number of people’s impressions: 372483
The number of people’s views: 147623
Murmur backpack walkers can be seen anywhere in the city, starting from the most popular outdoor locations as 28 may, Sahil, Nizami street (Torgovoy), as well as, while attending popular indoor events ,such as International Food Festival and Technofest. It all means that your ad will be seen almost by anyone who is in Baku city. Moreover, our prices for placing the ad are one the most affordable, overall placing the ad via Murmur will cost between 0,35 and 0,14 comparing to other advertising platforms:
Cost per view in other platforms:
YouTube – between 0.17-0.55 AZN
Facebook – between 0.42-5.61 AZN
Instagram – between 0.34-3.40 AZN
Google ads. – between 0.44-11.47 AZN
Murmur’s strongest marketing side is that Murmur Ads can be seen anywhere and be in the centre of any biggest event or locations were most of the people hangout. Meanwhile, other outdoor ads, such as billboards cannot be close to the people, simply because they only located in the limited places.
Additionally, we use computer vision and sensors (Eye tracking) to measure impressions and views. Inside our backpacks we have various sensors to make our technology working. We use Computer Vision to differ audiences by gender, age, behavior and eye tracking to measure impressions and views.
We are measuring impressions & views within 1 meter distance. In this case we get 95% data accuracy. If the distance of object and our screens is far for 2 -4 meters we get only 75% data accuracy, which is still good but not acceptable for us.
Recently, we’ve made a little experiment to compare the effectiveness of Murmur backpacks with other outdoor advertising tools. You can learn more about here
Reach the highest highs in advertising with Murmur.
For more information visit our website
Sources:
https://www.linkedin.com/pulse/why-i-hate-outdoor-ads-marketers-wrong-do-use-data-emin-aliyev/
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