Sensory marketing is a type of marketing those appeals to all the senses in relation to the brand. By using sensory marketing, brands can forge emotional associations in the customers’ minds by appealing to their senses. So,the main difference of sensory marketing that it attracts customers in a more personal way than mass marketing.
In our today’s blog post, we analyze the benefits of sensor technology and show the case-study method based on Murmur-UNDP ad’s collaboration.
Let’s get to know the sensory marketing
What Is Sensory Marketing?
Sensory marketing put the experiences lived by the consumers and their feelings in the process. The main aim of this marketing to create the adequacy of the products with their design and their packaging, and bring them in a commercial environment to make them attractive. The main focus of sensory marketing is creating an atmosphere that encourages the customer to pay money and can be influenced by sight, noise, and etc.
The benefits Of Sensor Vision In Marketing
While, eCommerce merchandising has been all about tagging. So, each product includes several tags, allowing customers to filter for specific characteristics while also allowing recommendation engines to uncover similar products.
But, when it comes to the sensor vision- instead of utilizing a traditional filtering method, customers can pick a product they saw and liked and be presented with visually related products further. It all comes from the ability of sensor vision to enable visual product discovery, which eliminates requirement for most metadata and surfaces related products solely on their visual affinity.
Retargeting works with the same technology as for merchandising. For example,retailers may be confused if a buyer has already purchased a specific product offline, thus dynamic creativity shows a range of seemingly comparable products may have more effectiveness and show more choices.
Online Discovery Brought to Real World
Pinterest has only recently released a feature called Lens, which works similarly to Shazam but focused on visual content. So, it allows customers to point their camera phone at a thing and then run a Pinterest search to find that product. For example, it is very beneficial for small-size businesses, cause potential customer can see a certain piece of furniture or a recipe for an unusual unknown brand.
The Role of Audio Is Doubtless
Brands are primarily looking for mentions of their products and services on the internet. However, writing content is only a small percentage of what people post on social media; photos and videos are perhaps just as significant. For example, the correct usage of branded sounds and audio can attract the potential customers all over the country.
Analytics Is A Core Element
Computer vision plays a huge role in our daily lif. For example,Density uses a small piece of gear that monitor movement through doorways to discreetly track people’s movements as they walk around work environments.So,this data is useful for a variety of purposes, like measuring how busy a shop is or how lengthy a line / wait time is.
It’s All About Emotions
Recently, many startups try to adapt the sensor vision to their products.For example,such tools captures consumers’ reactions to adverts.
The reason for it is simple, emotional intelligence is “quicker and cheaper” than internet surveys and obtains direct replies rather than relying on subjective opinions.
Case-Study On Murmur-UNDP Partnership By Using Sensor Vision Backpacks
For a month, Murmur has been advertising the call for the vocational education co- applications organized by the UNDP to the people in Baku. For this campaign, the team used 5 backpacks. Throughout July-August months,5 backpacks walkers have been showing the ad all around Baku city. The backpacks had sensor vision, so the client could see the clear results of its ad.
Looking at the report, we can see that total number of reach – 2,51Report on 4,366, total number of impressions-1,862,516 and the total number of views-930,008. Additionally, we can see that the biggest number of reach and impression have been detected in Nizami Street (Torqoviy) and 28 May area (one of the most popular locations).
When it comes to the demographic, we can clearly see how accurate the targeting is. Within a month, the ad on the backpacks have been seen by the young adults aged 18-35 and males have been more interested in the ad then females.
When you’re looking at the ad, you can see that people mainly looked at the ‘scholarship’ and ‘application process’ parts. So, by using Murmur’s Lumen Vision, the clients will adapt their ad to the interests of their customers,just by looking at the vision analytics of the ad.
About Murmur Table Top Screens
As mentioned above Murmur Table Top Displays show the menu via QR code, charge the phone, and show various ads. Additonally, our displays can function for loyalty purposes, if the restaurant’s customers have bonus cards.
Also soon Murmur Table Top Screens will function with button, informing the waiters to take the order without customers’ waiting and calling for them.
The pandemic turns people to be more health-conscious. So,in order to avoid having physical contact with anyone outside their households our screens soon to have a scan function for the QR code to settle customers’ payment.
About the Hype IQ
Hype IQ – a platform focused on creating a buzz around the product or service the clients provide. So,the concept of the platform consists of the following steps:
1. Clients confirm the plan by indicating general information about their marketing
2. Murmur’s AI (Artificial Intelligence) system use the most modern marketing
tactics for the quick buzzing effect around the brand
About Murmur’s Advertising Tools:
Carefully chosen marketing strategy is all you need. That’s why start to advertise your tv show or online content by using Murmur’s innovative tools. Your ad will not only be displayed on the billboards, potential customers will be able to see it on the LCD backpacks, holograms, table top screens, delivery bags and car-tops all around the city. Moreover, by using our Street IQ Platform, you customers can create the ad, try its different variations and see what works best for you. Also,HypeIQ will help to find the most suitable professionals for the digital promotion of your brand.
Change your approach to advertising with Murmur.
For more information visit: https://www.murmurcars.com/