Bus Advertising in the Digital Era – Is it worth it?

Bus advertising is a triumphant OOH mechanism focused on people on-the-go. Advertisers use bus advertising because it guarantees a great reach at an affordable cost, depending on size, area, and longevity. And as awareness about a product/service sees no gender, it’s effective in reaching out to both men and women. In our today’s blog post we shall discuss the benefits of interior and exterior bus advertising in marketing.

Benefits of Interior Bus Ads

Paying Attention

Interior advertisements on buses get the consumer when they’re their most vulnerable… in public. For example, on a jam packed bus there’s nothing left to do but stare aimlessly at your surroundings or out the window. If passengers manage to get a seat, then situation changes. Passengers may be the target for an interior bus ad, but more likely to ignore the signage because have another activity to do (read a book, listen to the music, etc). Important notice: even standing on a bus and notice, for a short second, a bright ad above your head, increases the possibility of thinking about what you’ve witnessed after departing the bus.

Easy Targeting of Customers

Almost 75% of consumers take action after seeing an indoor ad, which likely includes visiting a website from the call-to-action. Transit riders typically spend over 1 hour commuting each day, so that’s plenty of time for bus advertising to provide opportunities for them to envision themselves investing in a product/service.

Benefits of Exterior Bus Ads

It generates a mass reach very quickly. Consumers are 33% more alert when outside their homes making lasting brand impressions an important device. There is no seasonality when it comes to exterior bus ads. On average, levels of awareness throughout the year for bus advertising in an outdoor space stay the same.

Design Matters

A bright, colorful design, with short copy truly makes or breaks a bus advertisement. It’s all about eye-catching at first. Someone passing by an exterior bus ad won’t look back at it. The goal is to make a lasting impression, something in which that viewer can be able to recall later on. In terms of short-term promo, new product launch, or line extension, the recall of the bus advertisement is high in consumers. They’re interested to know of innovations in an OOH(out-of-home) way, most likely on the exterior of a large, passing vehicle.

Among other types of bus ads are:

King and Queen Signs are the largest of the signs and are attached to the bus with aluminum frames.

Tail Signs are displayed on the backs of buses. If passenger has ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again

Bus Wraps are ads that cover the entire bus, planned after a specific theme for the ad campaign (ex. upcoming, thrilling movie ads)

About Murmur

As bus advertising continues to be effective because of its large reach, you can also create your own customized ad via Murmur. Using our Street IQ Platform, our customers can create their ad, try its different variations and see what works best for you. Other than that, you have an opportunity to advertise on car-tops, LCD backpacks, by using holograms, and indoor marketing.

For more information visit: www.murmurcars.com

Sources: https://movia.media/moving-billboard-blog/what-makes-bus-advertising-effective/

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