The focus of the Week. Building up Jewelry Brand in the digital era. Useful tips from Murmur Technologies

In today’s world where fashion has become a lifestyle for many people, jewelry brands have their own standing. This is why digital advertising for jewelry brands has become important. Considering changing environment and shopping preferences of the customers, jewelry brands change the way they have been operating and going digital too.

In our today’s blog post, we shall provide or readers/founders with useful tips on how to make ad campaign for jewelry brand a bomb via Murmur’s tools.

Get to know these tips closer:

Smartly Use Social Media Targeting

The target audiences are the specific customers that you want to reach. Through digital advertising, your brand can meet your customer’s needs easily. Murmr’s HypeIQ platform categorizes your target audience through age, gender, interests, brides, bridesmaids, groom, etc. With that, your ad can reach thousands of people per day.

For instance, launching jewelry for the bride collection means targeting should be directed on the brides and should involve content that makes all the brides aware of your brand when they want to purchase their jewelry.  

Reach Your Audience Globally

Digital advertising helps you to connect to customers all around the world. For example, if you want to advertise your new edition of diamond-cut designs finest jewelry, and you advertise it on all online platforms and attract your customers. Such strategy will win you not only market, but also attract customers from abroad thus increasing your brand awareness and sales. Murmur can easily set up your brand’s awareness, by adding hype to it.

A/B Testing Matters

The advantage of using digital advertising tools to deliver your ads is that it allows you to make changes to your ads and use them on different platforms at the same time. Via Murmur’s LCD backpacks, you can advertise 2 versions of your ad in different area just by switching them. By receiving final statistics at the end of the week, you can analyze which ad worked the best for you.

Creativity Is The Power

Customers love creative brands. When it comes to digital advertising your jewelry, you have a plethora of creative ideas that you can experiment with. The crucial role of it go to the photographers. For example, use a lot of great images especially those which have closer shots of the products. HypeIQ platform can help you to find the photographers that match with your brand’s niche. So be ready to check these artists’ works within a day after choosing this option.Describe your products in detail and provide quality to your customers. 

Influencers Is A Breath Of Fresh Air

Partnering with the right influencers can help your brand achieve enormous results. Influencers can integrate your brand’s promotion to their video, so that their followers won’t be bothered by constant ads, as with Instagram and Youtube. Additionally, when your customers keep seeing your product worn or tried by their favorite influencer, your name will stay better in the minds of the customers and follow your brand for more such ads and products. Via HypeIQ platform, your brand will be automatically matched with the influencers, whose niche is similar to yours. So after agreeing on advertising, you can start promotion.

About Murmur Table Top Screens

 As mentioned above Murmur Table Top Displays can show the menu via QR code, charge the phone, as well as show various ads. Additionally, our displays can be used for loyalty purposes, if the restaurant’s customers have bonus cards.

 Also soon Murmur Table Top Screens will be able to function with a button that informs the waiters to take the order without customers waiting and calling for them.

 The pandemic turns people to be more health-conscious. So, in order to avoid having physical contact with anyone outside their households as much as possible, our screens soon have a scan function for the QR code to settle customers’ payments.

About the Hype IQ

Hype IQ – is a platform focused on creating a buzz around the product or service the clients provide. The concept of the platform consists of the following steps:

1. Clients confirm the plan by indicating general information about their marketing


2. Murmur’s AI (Artificial Intelligence) system uses the most modern marketing

tactics for the quick buzzing effect around the brand

About Murmur’s Advertising Tools:

A carefully chosen marketing strategy is all you need. That’s why to start to advertise your tv show or online content by using Murmur’s innovative tools. Your ad will not only be displayed on the billboards, but potential customers will also be able to see it on LCD backpacks, holograms, tabletop screens, delivery bags, and car tops all around the city. Moreover, by using our Street IQ Platform, your customers can create the ad, try its different variations and see what works best for you. Also, HypeIQ will help to find the most suitable professionals for the digital promotion of your brand.

Change your approach to advertising with Murmur.

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